Many people like Fuji because of their film presets, and while other cameras offer them, its been Fuji that have captured the imagination of photographers.
Nikon have custom picture controls and now with their cloud service its even easier to create and share your presets.
The shot above is a simple high contrast image with the preset Black and White Deep Tone applied. Great for dark and moody pictures like this.
Of course shooting RAW you can take an image anyway you want. The above image had the contrast lowered and just enhanced for Brook’s hair.
Of course in the studio lighting can be used to enhance or reduce contrast like in this image of Kimberly.