Colour – technically correct or artistic choice

Nikon Z7 35mm f/1.8

Do you use auto white balance, let the camera get the exposure, or use a colour checker and grey card. Meter your flash carefully with your flash meter, or just guess by eye.

All approaches are valid but having a system that gives you a consistent base is in my opinion is best, its certainly what works for me.

That saying, getting things technically correct is not the be all of a great picture. Having a consistent base to work from makes life easier when you want to get creative.

In the picture above, I have tweaked the colour balance, saturation and added colour grading to the shadows and the highlights. The resulting image is certainly not ‘correct’ in exposure, white balance or colour but I find it a pleasing image.

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