Less is more; is something that many people like in design.
In camera design this can be good and bad. A Leica M rangefinder is a very simple design with traditional controls.
The latest Hasselblads with there icon based menu system are a breath of fresh air, instead of having to wade though the typical menus of the Sony, Fuji, Canon and Nikons.
I leave Leica off there list as they have done a lot of work to simply the menu system, and with the Leica TL they had the icon style menu interface,
The Sigma BF is going to appeal to a different kind of photographer and is even more cut down then the Leica TL was. For some its going to inspire and I congratulate Sigma for being so brave in producing this.
