
Fuji camera are very popular and they have two key selling points. One is the more traditional ergonomics with lens aperture rings and a traditional shutter speed dial; and two is their film simulations.
It’s something that Fuji pushes a lot, but the truth is many cameras have profiles. Now I shoot 99% with a Nikon Neutral profile which I use as a base, but often use Nikon Standard Monochrome with an Orange filter for black and white. If you are using profiles and using Adobe Lightroom, remember to ensure on your import settings is using camera settings and not changing it on the import.

As you can see here, with it set to camera settings you get your camera profile settings, I also have a number of custom ones I have created in Lightroom as well.
I see a lot of people selling presets for Lightroom on the internet but it’s very easy to create your own unique look and then create your own profile.