So what did Hasselblad release?
The worlds first small mirrorless medium format camera. Yep you heard right!
The spec is quite something and this has certainly re-invigorated the Hasselblad. Wifi, GPS and twin SD slots, and 50 Megapixels. The new lens also feature leaf shutters so flash sync to 1/2000 second natively.
Hasselblad have been losing medium format users to Leica with their S, but this should stop that.